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Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.
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Aug 25, 2015

If we were to talk to your audience right now, and ask them to tell us about you in two sentences, would they be able to do it? If the answer is no, that means that you haven’t given them the words to say, and more importantly, to spread to others.

Today’s guest, Don Miller, had a moment just like that, and it was what sparked his creation of the Storybrand framework that has been used by companies like Pantene, Chick Fil A, and even the White House, to help them develop their brand through story.

Oh, and it doesn’t hurt that Don is a best-selling author who has spent countless hours as a student of story.

Key Points

At 4:00 - Ever wished a marketing strategy would just fall in your lap? The Storybrand Framework is built on how the human brain works, making that possible.

At 8:00 - Don talks about his 5 week retreat in a cabin in the woods, where he tore his way through a VHS library in his boxers, and how he figured out the Storybrand framework in his boxers.

At 12:00 - Don explains why positioning your brand as the hero of the story is the absolute best way to get your ideal customer to IGNORE you.

At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it.

At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it.

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