If you're looking for shining examples of ethical online marketing, the last place you'd probably look is at the supplements industry. From cheap, ineffective ingredients to highly questionable messaging practices, it can be the worst of the worst.
Except for Buck Rizvi. Buck has what he calls the 'grandmother test.' If he wouldn't give one of his supplements to his mother or grandmother, or would market to them in a certain way, then his company, RealDose Nutrition, isn't allowed to do it either. And in addition to Buck's ethical marketing and product creation, he's also got some powerful advice for entrepreneurs: ABL. Aways be learning.
Key Points
At 2:00 - Buck recalls the revelation he had while working for a Fortune 500 company, and the knowledge that shaped his future.
At 6:00 - Buck talks about the mentality it took to launch and grow his supplement company to millions of dollars.
At 9:00 - While much of the online supplement industry is 'scuzzy,' Buck does things differently, and the simple litmus test for whether or not he creates a product, and how he markets it.
At 16:00 - Buck compares the supplement market to the fall of Chrystler's PT Cruiser, and how sub-par ingredients don't do the same thing for your body that the same quality ingredients do.
18:00 - If you remember nothing else, Buck wants you to remember this: ABL. Always Be Learning. If you have a business and don't do this, you don't deserve to have a business.
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