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Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.
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Nov 3, 2015

Having an authentic marketing story is a necessity to connect with your audience, but what is at the heart of that story? How does your business story mesh with your personal story?

More importantly, how can the stories you tell sabotage your success?

Today’s guest is Lisa Bloom, the Story Coach, who helps entrepreneurs just like you with their message. She’s got some amazing insights on how you can find true authenticity by recognizing that your business story begins with your life story, and you should question how you’re sharing that story.

At 4:00 - Lisa explains exactly WHAT story coaching is, and what it means for everyday entrepreneurs.

At 9:00 - Lisa and Danny talk about how you take a painful experience, part of your story, and reframe the entire thing so that it's something that helps you, pushes you to do better.

At 14:00 - Lisa talks about how reinterpreting stories transcends one simple aspect of an entrepreneur's life; it's both personal AND marketing.

At 17:00 - Lisa explains the decline of the buyer/seller relationship, and the one very important missing component, that can be addressed by story.

At 25:00 - Lisa shares her 'grand vision' of what story coaching can do - and it goes far beyond a person's business. Story is how we understand one another, and Lisa explains how that can change the world.

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