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Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.
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Jan 12, 2016

You’ve heard stories of people who spend their lives playing fictional games, from sci-fi to farming crops. Some of them have even lost jobs and relationships. Is it really worth it? Today’s guest, Steve Kamb has a new type of game, one that replaces empty rewards with a the epic quest to ‘level up your life.’

What does that mean?

Have you ever wanted to get in shape? Maybe climb the corporate ladder or strike out on your own? Perhaps you want travel the world or learn to salsa. Whatever your goal is, Steve has created a personal gaming platform that is addictive in all the RIGHT ways. He’s the founder of Nerd Fitness and just released his book, ‘Level Up Your Life.’

At 3:00 – Steve outlines his own hero’s journey that took him from full time job to the Rebel Leader of Nerd Fitness who sold everything and traveled the world. Don’t worry – you don’t have to travel the world to level up YOUR life. Steve explains.

At 9:00 – Steve thinks the life is a game, and some people just don’t get it. What does that mean for his community? How does he handle naysayers? Simple. The ‘ban hammer.’

At 17:00 – Steve often says he’s done things the opposite of how most people do them, and for Nerd Fitness, that’s been the secret to his success. Steve shares how he did it. Hint: audience first!

At 20:00 – Gamifying things is a proven way to increase engagement, and Steve explains how he turned self-improvement into a game using the same techniques that real games employ.

At 25:00 – Steve talks about the impact he wants to create, and where he wants to take Nerd Fitness, and the spectrum of challenging to rewarding.

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