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Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.
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May 10, 2016

Engagement was a hot topic a few years ago, and it remains to be to this day...

...but most people are doing it wrong.

There's one simple thing to remember when you're talking about engaging with your audience, and it hasn't changed since the beginning of the Internet.

Want to find out the secret to real engagement? 

Today, our own Danny Iny, founder and CEO of Mirasee and author of Engagement from Scratch!, talks about how engagement has changed over the years, and the very important way it's remained the same as when he wrote the book on it. 

  • Learn the difference between 'list' and 'audience'
  • Real numbers revealed on how much money you should be making per subscriber
  • Find out whether guest posting is still a valid tactic
  • Whether success in today's online world is worth the effort you need to put into it

If you've got an audience online or are considering building one, you don't want to miss this high-level discussion of engagement with Danny Iny and special guest host, Lou D'Alo, who is Mirasee's Education Team Lead.

Key Points:

At 4:00 – Danny explains very succinctly what an audience really is compared to the common term ‘list.’ That simple change in mindset will bring you much closer to those you serve.

At 8:00 – Danny discusses his first book, Engagement from Scratch!, and how it’s held up over the years. You might be surprised to hear his response.

At 14:00 – Danny talks about influencers like Seth Godin and Tim Ferris, and how content creation is changing. If you’re creating content these days, you don’t want to miss these insights.

At 16:00 – Who is audience building really for? Danny talks about who it will really help, and the business types that shouldn’t bother with it.

At 20:00 – Danny debunks the myth that audience building is a ‘cult of personality,’ and instead offers up what audience building really is..

May 3, 2016

When was the last time you sat down and had a face-to-face withone of your customers? Would you consider going to a fan’s home andhaving a chat with him to get to know him better?

To many entrepreneurs, it’s a very foreign idea, but can youimagine the power of sharing a drink with your customer ‘avatar’instead of looking at a breakdown of who you think he is, typed outon a computer screen?

Today’s guest, Martin Lindstrom, is – and has been – a thoughtleader in marketing since the beginning of the internet, and he’sproposing a transformation of what we do as entrepreneurs intoday’s world of big data.

Find out what LEGO did when they were failing that has made themthe largest toy company in the world

Learn he 1 question Martin asks first when sitting down with anew client

Understand when to use big data versus small data

Hear Martin’s thoughts on entrepreneurs who are out of touchwith their customers

After having spent time in 2,000 consumers’ home across 77countries in the past decade, Martin has a very unique perspectiveon marketing you won’t find anywhere else. If you want to learn thepower of small data, then you don’t want to miss this episode ofBusiness Reimagined.

Key Points:

 At 4:00 – Martin reveals the first question he asks hisclients in regard to their customers, and what he forces them todo.

 At 9:00 – Martin gets to the heart of why there is such adivide between companies and their customers, and reveals theshocking way that Lego turned their nosedive around by talking to a11 year old kid.

 At 13:00 – There’s one obvious problem with big data, andMartin explains what it is. He talks about how to get around theproblem by getting personal.

 At 23:00 – Martin talks about the importance of instinctwhen using small data and being a successful entrepreneur.

 At 28:00 – Having spent time in over 2,000 consumers’homes, Martin shares how you can do it on a scale that works foryou.

 

 

Apr 26, 2016

Monica Seles is a famous tennis player, and she revolutionized the world of tennis by grunting. When she won an amazing upset in the 1990 French Open, the 16-year-old created a new trend that was quickly adopted by other players.

What can we learn from this?

While Monica's guttural addition to tennis was unintentional, your own actions can set a standard and revolutionize energy, happiness, and productivity. When you make the 'game' your own by personalizing it, you win.

Today's guest, Ron Friedman, is an award-winning psychologist and contributor to Harvard Business Review, Fast Company, and CNN. He has some amazing insights on how to increase your energy and productivity by building a better workplace in the office or at home. And if you're a leader, you can cause that change to ripple out into the culture of your company.

  • Get 2 super-simple workplace hacks to increase your productivity whether you're in an office or working from home.
  • Protect yourself and your free time with a few easy automated email hacks that will increase your productivity in the long run.
  • Find out what 2 things matter more than money, whether your work in an office or at home.

Find out more about Ron’s expert opinion on energy, happiness, and productivity, as well as a few simple steps you can take to improve them, on today’s Business Reimagined.

Key Points:

At 3:00 – Ron talks about why he wrote his book, ‘The Best Place to Work,’ and the main ways you can make your workplace the ‘best place to work.’

At 8:00 – There are always trade-offs when trying to improve your productivity, and Ron explains how to prioritize your plan of attack.

At 12:00 – Ron explains that culture can’t be mandated in the workplace, but setting examples can affect culture, especially when you’re a leader. He also explains how companies like BMW prevent employees from being overworked at home and on vacation.

At 19:00 – Monica Seles accidentally changed how tennis players play tennis, and Ron explains how you can use that same tactic to change how your company and co-workers act.

At 24:00 – Ron closes out the interview with some practical ways to improve your own energy, happiness, and productivity whether you work for a company, or at home.

Apr 19, 2016

It’s hard to believe that success in building an offer can drag you down. Really – if you’re raking in thousands, hundreds of thousands, or even a cool million, is that the kind of success your heart desires? Or do you want to create something that will be a legacy for everyone?

Today’s guest, Pat Flynn, is no stranger to building ultra-successful products. He’s been doing the Smart Passive Income blog and podcast for years and is a best-selling author. His latest book, Will It Fly, is about a wonderful process of validating your offer, but with a unique twist.

Find out what that twist is and more on today’s Business Reimagined with Danny Iny.

KEY NOTES:

At 5:00 – Pat talks about his biggest mistake, what he would have done differently after being laid off from his architecture job, and it’s something that every aspiring entrepreneur needs to hear.

At 6:30 – Pat shares his own doubts and fears that beginning entrepreneurs often face, like impostor syndrome and competition, and how he conquered them.

At 10:00 – His new book, Will It Fly, is written for anyone wanting to create a product – even a physical product, and Pat shares one of the most important concepts that you won’t find in most courses.

At 12:30 – Pat shares his thoughts on transparency and a simple exercise you can do with one sheet of paper and a pen that will help you focus your whole life.

At  22:00 – As for the future, Pat has an even grander vision in addition to the Smart Passive Income blog and podcast, and it involves educating children.

Apr 12, 2016

You’ve heard it before: to be an artist is to suffer. Whether you’re acting, writing, painting, or any other creative endeavor, it’s easy to want to pretend the business side of things doesn’t exist. Money is dirty, and technology is too hard, right?

You don’t have to be a starving artist. You don’t have to feel bad about leveraging technology and charging money for your hard work.

Today’s guest, David H. Lawrence XVII, is an actor from the hit show Heroes, a prolific voice actor and coach, and a technology junkie. When he’s not being artistically awesome, he’s busy spreading his message to all creatives. To be an artist isn’t enough these days.

You need the Art, the Commerce, and the Science.

Learn all about what David’s 3-pronged approach to acting and creative work, which relies strongly on sound entrepreneurial practices, on today’s episode of Business Reimagined with Danny Iny.

KEY POINTS: 

At 2:00 – David explains his theory of observable realities and the definition of success that he gives to every client. He then explains exactly what he means by Art, Commerce, and Science.

At 9:00 – David explains how the approach of Art, Commerce, and Science applies to fields beyond actors and creative – especially entrepreneurs and solopreneurs. He talks about what you have to do to succeed. 

At 12:00 – There’s a lot of controversy around ‘selling out’ when it comes to creatives making money with their art, especially around bestselling author James Patterson and his method for pushing out a ton of books every year.

At 16:00 – The 80/20 rule is used by a lot of people to forgo learning Commerce and Science, so David gives his take on how to 80/20 correctly when those aren’t your strengths.

At 20:00 – David dispels the myth that if you have really great art (or an amazing product), you’ll be discovered. He shares what you REALLY need to do to succeed.

Apr 5, 2016

You know that feeling of dissatisfaction that haunts you, no matter how often you tell yourself you should be happy? When you look at your career trajectory or business, you just know you weren’t ‘born for this.’ It’s not what you were meant to do in life.

Is there something wrong with you? Are you ungrateful and restless?

According to today’s guest, Chris Guillebeau, not at all. In fact, feeling dissatisfaction is a GOOD thing. It will help you make changes in your life, the kind of changes bring you closer to what you were BORN to do.

Chris offers three words to live by: Joy, Money, and Flow. In today’s episode, he explains what each of them means, how they can guide you through everyday AND life-changing decisions, and how to know when you’ve discovered what you were born to do. 

If you feeling the crushing weight of dissatisfaction and don’t know why, then you really need to check out today’s Business Reimagined.

KEY POINTS:

At 2:00 – Chris explains that it’s okay to give up on something, as long as you consider two simple questions.

At 10:00 – Chris touches on his ‘Joy, Money, Flow’ model, and how you can apply it to decisions, changes, and situations in your career and business.

At 14:00 – Chris explains why people miss out on what they were born to do, and problem number one is when you narrow your options before you should and stunt your potential.

At 16:00 – Some entrepreneurs have projects going that are partially successful, so they hang on to them. Chris explains why this is a hard habit to break, but necessary.

At 25:00 – Chris tells you what you can do RIGHT NOW to get started on the path to Joy, Money, and Flow, and what you were born to do.

 

 

Mar 29, 2016

As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding.

Do you know the difference between marketing and branding?

Glen T. Campbell does, and on today’s Business Reimagined, he explains why he believes that ‘marketing’ has become a dirty word, and why great branding is what will give you an advantage over everyone else. Glen has been honing his skills for nearly 3 decades with some of the top marketing agencies across the globe, and now works directly with leaders.

You’ve GOT to hear his 3 step process to create a winning brand, and it starts with you, the CEO or entrepreneur: Understanding, Pulse, and Connection. Glen talks about how these 3 things will filter out through your organization, and into the minds and hearts of your audience.

If you’re sick of false marketing and want to create something meaningful, you’re going to LOVE today’s episode with Glen T. Campbell.

Key Points: 

At 4:00 – Glen shares his 3 step process that starts with the leader or entrepreneur: Understanding, Pulse, and Connection.

At 8:00 – Glen explains what happens to a brand when all three things are achieved, and gives some real-life examples of companies that exhibit top-notch branding, including the owner of a small chain of butchers, led by Ray the Butcher.

At 14:00 – Danny asks a very pointed question: Is Walmart a brand? Glen gives his surprising answer that reached back to the genesis of the company and its original vision.

At 17:00 – Glen explains exactly what he means when he says ‘brand,’ and what happens when a company starts with a great brand and loses it.

At 25:00 – Sometimes business owners don’t have time to build a brand before they make money, and Glen sets those concerns to rest. He explains how brand is built not just through communication and marketing, but also with every transaction a business makes.

Mar 22, 2016

Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today.

Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make that the others don’t. He explains that client and customer relationships aren’t the only ones that matter.

Finally, would you DARE show your employees your financials? Bo says you should, but he lays an even more important groundwork for creating the type of company culture where everyone cares because they have a stake in the company’s success.

If you believe it’s better to be great than to be big and that there are more important things than maximizing revenue, you’ll love this episode of Business Reimagined. 

Key Points:

At  5:30 – Bo talks about the defining differences between companies that choose to be great instead of big and those who don’t, and what he means when he says a company has ‘mojo.’

At 9:00 – According to Bo, you DO have a choice in what kind of business you want to run, and there are consequences to pollution and cheating your customers. You can’t blame it on business.

At 11:00 – Bo addresses the trade-off between great and big, and whether you have to choose one or the other to succeed.

At 16:00 – Company culture is a relatively new idea, and Bo talks about working with one of the shaping forces behind open-book businesses.

At 20:00 – Bo reflects on the impact of his career on entrepreneurship, and whether or not he thinks he’s really done the heavy lifting or not.

Mar 15, 2016

Think about the last time you went in for a job interview or a meeting with a potential client. What was your frame of mind? It probably had nothing to do with the sense of creating an extraordinary life. In fact, most people think the same thing.

“Oh please, pick me! Pick me!”

But what if you went in with the confidence that you had something valuable to offer, and the interview was as much for you as it is for them? Then, if you landed that job, what if you weren’t afraid to ask presumptuous questions of someone way above you on the hierarchical ladder? Would you have the guts to ask for a quarterly dinner alone with the CEO?

Today’s guest, Stever Robbins, has a lot to say about happiness and success, and it comes straight from his research into the lives of Harvard Business School and MIT graduates. In fact, as a HBS graduate himself, Stever has been an executive coach for many years, helping his clients understand how to live an extraordinary life, and it all comes back to daring to do what you think you shouldn’t.

Do you want to realize how much value you really have, and your potential to live an extraordinary life? Then you don’t want to miss today’s episode.

KEY POINTS:

At 4:00 – Stever talks about his experiences he had interviewing his fellow HBS grads, and asking them if they had an interesting, satisfying, happy life. He also talks about the two kinds of happiness. 

At 10:00 – Stever explains that entrepreneurs don’t necessarily have more control of their destinies than corporate employees. In fact, corporate employees just pretend they don’t have control, but they really do, if they have the guts to seize it.

At 15:00 – Want to know how to talk with your CEO and know how to contribute? Stever explains how to catch the attention of higher ups – and even high profile clients – by asking great questions and doing the legwork they don’t have time to do.

At 21:00 – Danny and Stever discuss the important of learning how to learn, and understanding what is good content.

At 24:00 – Stever gives listeners three concrete actions they can take today to live a more extraordinary life.

 

 

Mar 8, 2016

When you think of the term strategic philanthropy, one company comes to mind: Tom’s Shoes. You’d be hard pressed to find someone who hasn’t heard of them. For every pair of shoes someone buys from them, they send another pair to a developing country. That strategy, do good to make money, has made them incredibly successful.

Today’s guest is Tom Matzen, and in this episode, he explains exactly what strategic philanthropy is, how your customers will thank you for raising prices, and a simple formula any company, from start up to corporation, can use to do good and make more money – ethically.

Today’s episode is a little longer than normal, but it’s one you’ll want to come back to more than once.

KEY POINTS:

At 3:00 – Tom describes the difference between a small business owner and an entrepreneur.

At 8:00 – It was a poor review from a customer Tom helped to increase her sales by 50% that finally made him realize that he wasn’t truly meeting all of his clients’ needs.

At 12:00 – Tom dives into what strategic philanthropy is, and how to pick a great cause to support that makes sense for you and your customer.

At 20:00 – Tom describes the formula any company can use to do good and make more money in an ethical and sustainable way.

At 26:00 – Tom shares his vision of how it’s up to business to save the world, not government.

 At 33:00 – Tom explains how a company can use a simple formula to ensure they are sustainable as they work toward their good cause.

Mar 1, 2016

Productivity is something every single entrepreneur, and aspiring entrepreneur, struggles with. Whether it’s finding time to keep your business running smoothly, or finding time to launch your business while you have a day job, people are looking for a magic bullet.

While there isn’t a way to make all your work disappear, there IS a way to make sure it gets done, whether or not you’re the one doing it.

Today’s guest, Ari Meisel, is a productivity and automation master. Using what he learned through taking back his life and health from Crohn’s disease, he put together a system that revolutionized the way he did business. While he may seem super-human, he’s got just as many hours in a day as the rest of us. He just uses them more wisely.

Plus, he designed an awesome app to tell you when you’re most productive, to make the best of your own hours.

Find out how supercharge your own productivity on today’s Business Reimagined.

Key Points

At 6:00 – Ari talks about the two key points of the system he created. First is the 80/20 rule, and second, the external brain, which is a system you use to capture your best ideas and organize them. You might have heard of these ideas, but Ari talks about how to automate and outsource them.

At 8:00 – Ari talks about his ‘Less Doing Peak Time’ app that measures your productivity with a simple tap test, and what you should be doing with your peak time. Hint: It’s not the things you don’t like doing!

At 16:00 – Ever wonder how to take your first step into mindfulness meditation, and what it even has to do with productivity? Ari give you a great starting point and the reasoning behind it.

At 18:00 – Hiring staff can be expensive, and Ari addresses which services and tools are available – many of them FREE – to get  you to a place where you’re spending more time doing what you love.

At 20:00 -  Ari talks about how much time you can actually save using his system, and gives several key points about his book, and how he wrote it.

Feb 23, 2016

Steve Jobs knew how to inspire people. So did Howard Schultz when he rescued Starbucks. What did these two men have that so many other leaders don’t? Inspired leadership.

They understand that there is a greater arc of story in their businesses, one that is instinctively felt and driven not just by them, but also by their employees. They understand that story, ceremony, and symbolism are important for the growth of an organization.

Today on Business Reimagined, Nancy Duarte talks to all types of leaders. It doesn’t matter if you’re leading a small group or global powerhouse. You’ve got to be a torchbearer, the type of leader who can shed light on an organization’s journey, even if it’s into unfamiliar and risky territory.

Do you measure up to what it really takes to be a leader?


Key Points:

At 6:00 – Nancy describes the 5-act structure an organization goes through as they collectively strive for a goal, and the warning indicators that accompany each phase.

At 10:00 – Nancy discusses how moments become ‘movements’ that your employees, or travelers, can get behind, and it all has to do with staying tuned in with each other.

At 14:00 – Nancy goes into more details about that 5-act structure and how it can help you as a leader know what to do to inspire your employees. She also talks about what happens when you have to repeat steps.

At 19:00 – Manufacturing movements or creating insincere moments is the quickest way to invite resentment and distrust among your employees, and Nancy discusses the pitfalls and how NOT to do that.

 

Feb 16, 2016

What do you think of when you hear the words ‘urban monk?’ Do you picture some guy in a robe meditating on top of a skyscraper? Maybe you’re thinking of meditation 2.0 and some guru’s new, flowery method of finding inner peace.

Not even close.

Today’s guest, Pedram Shojai, is anything but flowery. While his knowledge is ancient and comes from his time with kung fu masters, ascetic monks, and even the Dali Lama, Pedram is a dad. He’s an entrepreneur and a realist.

And he wants you to be well.

It starts with three minutes at a time, and they type of meditation you can do while driving. Then, take a look at your schedule. Do you suffer from ‘time compression?’ Have you scheduled in the things you need to be well, things like family?

What is all your busyness really doing to your energy level, and how do you get more of it?

Pedram answers these questions and more on today’s Business Reimagined.

At 4:00 – Pedram talks about the average person, and his motivation for writing the book, Urban Monk.

 At 9:00 – These are the questions you need to answer as an entrepreneur, and a practical way to increase your energy levels. Pedram calls it energy profit, and explains where to reinvest it.

At 12:00 – The real secret to meditation, and it’s not nearly as complicated or flowery as you’ve been led to believe by other gurus.

 At 14:00 – The best word you can learn to say is ‘no.’ Pedram talks about the concept of time compression, and what it does to your mind. There is a formula for directing your attention, and Pedram explains what it is.

 At 20:00 - Pedram explains one simple way to feel more present and connected without the lure of the entire world at your dinner table.

Feb 9, 2016

There’s a big misconception going around about business. Either you climb the corporate ladder as fast as you can and retire, or you become an entrepreneur trying to hit a homerun, and you work yourself into oblivion to get there.

Corbett Barr of Fizzle used to believe the same thing, but a trip to Mexico completely changed his perspective of what business is, specifically entrepreneurship, and how people really CAN put their lives in front of their businesses.

What’s more, they can build something that’s not just big, but great, the type of company to truly makes a positive impact on the world around it. There might be growing pains along the way, but Corbett talks about how to avoid as many of them as you can, and how to remain sane during the scaling up process.

 

At 5:00 – Corbett talks about his amazing experience in Mexico that reshaped his entire way of thinking about entrepreneurship and his future.

At 9:00 – Scaling up is daunting, especially when you’re used to operating alone, and Corbett talks about the transition from a company of one to where he is now. He also describes what TYPE of people he hired.

At 12:00 – Corbett explains what his benchmarks are for business. The first one has NOTHING to do with money but EVERYTHING to do with how and why you build your business. He also points out that Airbnb and Uber may be huge, but aren’t necessarily great.

At 19:00 – Even though he disliked just about everything about the consulting company he worked for, Corbett brought one highly important concept with him, a metric that measured something other than company profit. He shares that thoughtful way to look at your employees.

At 21:00 – Corbett digs into exactly how he sees business differently than other people, from start up to scaling up, and the very first thing you can do to avoid a lot of trouble and heartache in YOUR business.

 

Feb 2, 2016

Imagine a place where everyone was on the same playing field when it comes to marketing skills and know-how. In this place, ideas would be standing out based on their own merit.

It’s a fantastic idea we can get behind, and today’s guest, Dorie Clark, is making it her mission to teach people who have great ideas how to put them out into the world.

Dorie can’t stand the thought of ideas that can truly make a difference languishing or dying.

Her strategy is simple: build a brain trust, build your audience, and make your audience into a community.

If you have a great idea that can change the world for the better, you don’t want to miss this episode.

 

At 4:00 – Dorie talks about her difficult experience trying to get her first book published, even though she did everything to guarantee her success, including getting an agent.

At 8:00 – Dorie shares the two key factors to her success, and how you can implement them in your life.

At 15:00 – Dorie gives her thoughts on where good ideas come from, including mixing disciplines.

At 19:00 – What happens when people have great ideas but don’t know how to get them out there? Coaches often experience this, and Dorie talks about their struggles and how they can get past them.

At 24:00 – Dorie explains what happens when the marketing playing field is leveled: those who truly deserve to stand out.

 

Jan 26, 2016

How many predictions have you heard yet for 2016? And how many of them are actionable and sustainable, rather than shiny things that will end up distracting you?

My guess is not many.

Today, Danny Iny gives his own set of predictions for the year, based around ethical practices, audience engagement, and, most importantly, getting the right message to the right person at the right time. What does that mean?

Segmentation.

Advances in technology are making it easier than ever. This means it’s no longer out of reach for anyone, from beginner to established entrepreneur.

Find out how you AND your audience can benefit from the right message to the right person at the right time on today’s episode of Business Reimagined.

 

At 3:00 – Funnels have been a hot topic in 2015, but a lot of people have missed the boat on what to do with your growing audience after the funnel works. Danny explains why segmentation isn’t out of reach for anyone.

At 5:00 – It might be surprising to some, but JV partnerships are going to decline in their success rate, once again due to the poor segmentation that happens. Danny offers some sound advice for JV partnerships.

At 12:00 – The ‘one size fits all’ approach to audience is no longer working; 2016 will be about personalization on a one-to-one level.

At 15:00 – With so much noise on the Internet, it’s hard to stand out. Danny talks about what worked before, why it’s not going to work any longer, and what will yield the best results this year.

At 19:00 – Danny lays out the best ways to implement these new ideas right now, from segmentation to content, and engagement to being a decent person.

Jan 19, 2016

There’s a lot of coaches out there who have one goal, to make you a happier person. But Todd Herman has a different take on coaching, and that’s not to make you happy, but to make you a master of high performance. Todd thinks that when you’re performing at your best in body, emotion, and mind, the natural result of that IS happiness.

Whether or not you agree, you can’t argue with Todd’s results. His way of looking at high performance began in working with children, and his message was so strong it affected their parents, some of whom were business execs and influences. From there it was just a matter of time before Todd was working with them as well.

On today’s Business Reimagined, Danny and Todd talk about the elements of high performance, how the mind works, and the simple Venn diagram he uses to explain business that not even MBA graduates can break.

 

At 3:00 – Todd talks about what sets him apart from other coaches, and it has everything to do with context over content. It’s the ‘ah-HA’ moments he’s looking for, where content becomes personally applicable.

At 7:00 – Todd shares his number one piece of advice for anyone who’s new to a field, whether it’s sports, online business, marketing, or anything else. Find out what one thing Todd says you need to learn to make you successful, and keep you on solid footing.

At 11:00 – Todd’s Venn diagram for business – any type of business – might seem simple, but not even MBA students can break it. Find out what it is, and why it works.

At 17:00 – Todd talks mental game and how to deal with impostor syndrome, and his unique take on embracing it helps you to be more successful.

At 29:00 – Parting thoughts from Todd, including the single biggest thing you can do for yourself to advance in your field, and it’s something he did himself.

 

 

 

Jan 12, 2016

You’ve heard stories of people who spend their lives playing fictional games, from sci-fi to farming crops. Some of them have even lost jobs and relationships. Is it really worth it? Today’s guest, Steve Kamb has a new type of game, one that replaces empty rewards with a the epic quest to ‘level up your life.’

What does that mean?

Have you ever wanted to get in shape? Maybe climb the corporate ladder or strike out on your own? Perhaps you want travel the world or learn to salsa. Whatever your goal is, Steve has created a personal gaming platform that is addictive in all the RIGHT ways. He’s the founder of Nerd Fitness and just released his book, ‘Level Up Your Life.’

At 3:00 – Steve outlines his own hero’s journey that took him from full time job to the Rebel Leader of Nerd Fitness who sold everything and traveled the world. Don’t worry – you don’t have to travel the world to level up YOUR life. Steve explains.

At 9:00 – Steve thinks the life is a game, and some people just don’t get it. What does that mean for his community? How does he handle naysayers? Simple. The ‘ban hammer.’

At 17:00 – Steve often says he’s done things the opposite of how most people do them, and for Nerd Fitness, that’s been the secret to his success. Steve shares how he did it. Hint: audience first!

At 20:00 – Gamifying things is a proven way to increase engagement, and Steve explains how he turned self-improvement into a game using the same techniques that real games employ.

At 25:00 – Steve talks about the impact he wants to create, and where he wants to take Nerd Fitness, and the spectrum of challenging to rewarding.

Jan 5, 2016

Jason Zook is no stranger to risk and opportunity, and he’s been on both sides of the bank ledger for it. From selling his last name twice (can you imagine being Jason Headsetsdotcom?), to wearing company t-shirts and talking about their brands for money, what sets Jason apart is his originality.

He was the type of kid who got bad grades in school, not because he got the wrong answers. Jason got the RIGHT answers, but he was penalized for not working them out the right way.

Today, Danny talks with Jason about his unique business style, the twists and turns he went through personally and professionally, and finally, about how he achieved his current success as Jason Zook.

 

At 5:00 - Jason talks about all the problems he had with his various launches, and how much money he lost as a result. The answer is surprising.  

At 9:00 - While he doesn't believe in luck, Jason believes on one thing: things will be tough. He shares his message on how to overcome these things.     

At 10:00 - Jason gives a shocking example of who actually succeeds with entrepreneurship, and who doesn't have the grit to see it through.      

At 16:00 - Jason gives his thoughts and an honest account of when he was $100,000 in debt, and how it felt revealing it for the first time on stage, where he was scheduled to give a talk on success.

At 23:00 - Like Danny, Jason crawled out of his debt, and he shares the steps he took to do it.

Dec 15, 2015

I don’t know about you, but I remember a time every Sunday when I’d grab my grandparents’ newspaper and thumb through to the only thing I found interesting at that age – the comics.

Peanuts, Family Circle, Garfield, and of course, Calvin and Hobbs, to name a few.

But what happened? Cartooning has been on a steady decline!

Today’s guest, Tom Fishburne, lays out the huge opportunity for cartoonists in marketing, while facing the challenge that cartoons have never been more undervalued than they are today.

In a time where cartoonists are failing, Tom has found a common-sense formula that he’s built his cartooning agency on, and he calls it ‘marketooning.’

 

At 2:00 – Tom describes how he applies his unique twist that has made his agency so successful in a time when cartoons are on the decline.

At 8:00 – Tom talks about the fate of some of today’s biggest cartoonists, and the incredible pressure of having to have a ‘real’ job while they spend all their spare time on their passion and art.

At 12:00 – Tom describes how he took his own creative process for creating a cartoon and scaled it up to fit an agency.

At 21:00 – It’s sometimes difficult to create a cartoon for a company when you don’t have expertise, so Tom talks about how he learns new areas.

At 26:00 – Tom talks about his future in terms of his three reimaginations of the cartooning industry, and the most important of those he considers to be helping his clients connect with their audiences in a meaningful way.

Dec 8, 2015

Many people feel overwhelmed when they first decide to take the leap into entrepreneurship.

There is so much to learn, so much to master. And it feels like all of it needs to be done RIGHT NOW, or parallel mastery instead of serial mastery.

That’s totally wrong.

Today’s guest, Bill Baren, has built up his highly successful coaching program one skill at a time using serial mastery.

And what does he help people do?

Bill’s superpower is seeing the future in terms of what is possible, then helping his clients remove the interference that’s holding them back.

 

At 4:00 – Bill explains the common mistake that entrepreneurs make, and what advice they should take from the great pianists who have mastered their craft.

At 7:00 – Danny and Bill go into detail about exactly what ‘serial mastery’ is, and Bill shares how he used the strategy to climb to the heights he’s at now.

At 15:00 – Bill explains his formula, Results=Potential-Interference, as well as his ‘superpower’ that allows him to see that potential before the interference is removed.

At 21:00 – Danny pries into Bill’s own personal interference, and how he’s dealing with it now.

At 24:00 – Bill shares the first steps anyone can take to recognize that there’s a better state they could be in, and to begin to realize the potential they hold.

Dec 1, 2015

James Maskell has often been mistaken for a doctor as he discusses integrated medicine and chronic illness, but the truth is, he’s not.

Instead, he was raised in a household that practiced holistic care from a very young age.

Over the course of his career in the medical system, James talked with thousands of doctors and attended countless conferences to hear them speak.

In that time, James came across a huge problem with the American healthcare system.

Today, James and Danny talk about the future of health care, and the business model that will sustain it.

He believes that functional healthcare shouldn’t be only for the rich.

 

At 3:00 - James explains the difference between acute and chronic illness, and how focus on one over the other causes an incredible amount of suffering and death each year.

At 9:00 - James explains the letdown that doctors feel upon entering the medical system, and how it's counter-intuitive to what they believed they'd be doing in medical school.           

At 11:00 - Danny and James uncover the root of the financial problem if medicine is to evolve to more wholesome practices.

At 13:00 - James lays out the ways that an evolved system of medical treatment could become more sustainable, and also provide better, more comprehensive care.

At 25:00 - James shares his strategy for getting people talking about the problem, and how he hopes the conversation will spark answers to the financial shortage.

Nov 24, 2015

Monetizing your network doesn’t have to feel dirty, not when what you’re really doing is connecting people. If you do it the right way, your circle of connections will be HAPPY to pay you to introduce them to others.

That’s right – people will fork over cash when the connections you make for them yield positive results.

Today’s guest is David Gonzalez, founder of Internet Marketing Party, and he talks with Danny about how he built his powerful network, and how he monetizes it without being sleazy.

 

At 3:00 – David talks about hitting bottom, and the unlikely question asked of him that changed his life.

At 5:00 – David explains how he went about building his entire network from the ground up, then went even farther by creating his own agency.

At 10:00 – Business, David explains, is all about one simple thing, and it’s the same thing he teaches his daughter, who is in what he calls an ‘entrepreneurial incubator.’

At 13:00 – David doesn’t really believe that networking is all about partying with the right people. That’s only one of three parts that has to happen, and he shares the other two parts.

At 15:00 – There’s a simple way to keep yourself ethical when you’re monetizing your network, and David shares the secret that has guided him to amazing success.

Nov 17, 2015

Networking can make or break you in business. So how to you go about networking and do it in a way that honors your relationships while bolstering your bottom line?

John Corcoran understands the value of networking. Along the winding path of his adult life, he’s been in tight situations where he lost one job but was able to step right into another because of who he knows.

Today John talks with Danny about the networking skills he teaches to other entrepreneurs through Smart Business Revolution.

 

Keynotes

 

At 2:00 – How John got Rob Lowe to play him on TV’s the West Wing, and the time he got terminated by the Terminator.

At 5:00 – John talks about whether or not you need to ‘prune’ your list of people, and how to make those decisions.

At 7:00 – Ever wonder how you can be strategic about your relationships without being as conniving as ‘Mr. Burns?’ John explains how to be genuine while being strategic.

At 13:00 – If you think that you have to spend your entire day networking, that’s just not true. John talks about how to be efficient in managing your relationships within your network.

At 20:00 – John shares the single biggest objection that people have with networking, and how to overcome that perceived obstacle to truly great networking.

Nov 17, 2015

Networking can make or break you in business. So how to you go about networking and do it in a way that honors your relationships while bolstering your bottom line?

John Corcoran understands the value of networking. Along the winding path of his adult life, he’s been in tight situations where he lost one job but was able to step right into another because of who he knows.

Today John talks with Danny about the networking skills he teaches to other entrepreneurs through Smart Business Revolution.

 

Keynotes

 

At 2:00 – How John got Rob Lowe to play him on TV’s the West Wing, and the time he got terminated by the Terminator.

At 5:00 – John talks about whether or not you need to ‘prune’ your list of people, and how to make those decisions.

At 7:00 – Ever wonder how you can be strategic about your relationships without being as conniving as ‘Mr. Burns?’ John explains how to be genuine while being strategic.

At 13:00 – If you think that you have to spend your entire day networking, that’s just not true. John talks about how to be efficient in managing your relationships within your network.

At 20:00 – John shares the single biggest objection that people have with networking, and how to overcome that perceived obstacle to truly great networking.

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