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Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.
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Nov 10, 2015

Do you ever get in front of people and your confidence suddenly goes out the door? Even if you’re perfectly prepared to give a stunning speech or network like a pro? According to today’s guest, Dr. Nic Lucas, you’re being haunted by neurotags, and he’s here to talk about how you can bring about real behavior change.

How difficult is it to change your behavior?

Dr. Lucas says it’s not always as difficult – or time consuming – as you might think.

 

KEYNOTES:

At 4:00 - Dr. Lucas explains how brain science affects everything in an entrepreneur's life, from his or her success to whether or not customers will receive the message and product with open arms.

At 6:00 - Dr. Lucas talks about neurotags. These are the things that happened to you before that affect what you do today without you even realizing it. They can shape your future for better or worse.      

At 16:00 - Dr. Lucas talks about changing behavior, from the smallest things like habitually checking social media, to the very biggest things that have an 'emotional charge' to them.              

At 20:00 - It's not impossible to break habits and thought patterns, and Dr. Lucas shares some of his techniques with Danny. 

At 26:00 - Dr. Lucas addresses the point of having amazing achievements but still feeling empty in other areas of their lives, especially dealing with anxiety.

Nov 3, 2015

Having an authentic marketing story is a necessity to connect with your audience, but what is at the heart of that story? How does your business story mesh with your personal story?

More importantly, how can the stories you tell sabotage your success?

Today’s guest is Lisa Bloom, the Story Coach, who helps entrepreneurs just like you with their message. She’s got some amazing insights on how you can find true authenticity by recognizing that your business story begins with your life story, and you should question how you’re sharing that story.

At 4:00 - Lisa explains exactly WHAT story coaching is, and what it means for everyday entrepreneurs.

At 9:00 - Lisa and Danny talk about how you take a painful experience, part of your story, and reframe the entire thing so that it's something that helps you, pushes you to do better.

At 14:00 - Lisa talks about how reinterpreting stories transcends one simple aspect of an entrepreneur's life; it's both personal AND marketing.

At 17:00 - Lisa explains the decline of the buyer/seller relationship, and the one very important missing component, that can be addressed by story.

At 25:00 - Lisa shares her 'grand vision' of what story coaching can do - and it goes far beyond a person's business. Story is how we understand one another, and Lisa explains how that can change the world.

Oct 27, 2015

As you have noticed, the look and feel of our website, along with our name, has changed.

This was once Firepole Marketing, made up of a group of people who believed that business can be better, it’s about more than just the money, and that entrepreneurs like yourself can make an impact while making an honest living.

The name may have changed, but the people who make up the company haven’t, and neither have our beliefs. In fact, our new name, Mirasee, is a reflection of those core beliefs.

This week’s guest on Business Reimaged is our founder and CEO, Danny Iny, and he explains what the new name means, what the changes mean for our community, and exactly what his vision of ‘better business’ is.

This is an episode you don’t want to miss!

At 2:00 - Danny divulges his secret bias against online marketing.

At 5:00 - Sometimes the 'rip the the band-aid off' approach is best, even when there are costs involved.

At 8:00 - You might be surprised how little testing Danny did on the new Mirasee brand. But what's really interesting is the why.

At 11:00 - Danny talks about our new name, Mirasee, and what it actually means. More importantly, he explains the shift in our direction as a business that the name also signifies.

At 16:00 - Are you a fan of Firepole and worried about what's to come? Danny talks about Mirasee's new direction: who it's actually for, what we believe, and how things will be changing.

 

We'd LOVE to hear from you!

Every week, we read what one of our reviewers had to say, so leave a review!

 

Oct 6, 2015

Michael Port is well known for his roles in movies and television, like Sex and the City, but did you know he also has a background in the business side of the fitness business.

Or that he can help you dispel your fear of public speaking?!?

Today, Danny talks with Michael about how all of life is a performance you can prepare for, from first dates to job interviews, and company pep talks to CEO speeches.

Key Points

At 6:00 - Michael makes the claim that marketing isn't what gets you clients, and explains what actually DOES get you business.

At 9:00 - As an actor, Michael knows how important preparation for performances is, and he shares just how much you should prepare for your life's performances.

At 14:00 - Do you go into a performance with the goal of being good, or even great? Then according to Michael, you're doing it wrong. He explains what the actual goal should be.

At 18:00 - Michael takes Danny through the actual process of preparing for performances, using examples from Danny's life.

At 26:00 - Michael talks about his 'win scenario' for his new book release, and what he hopes he can help people accomplish through his teaching.

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Sep 22, 2015

Danny Iny is the founder of Firepole Marketing, bestselling author of several books, including his latest, Teach and Grow Rich. Danny has seen incredible success in his online courses, and he doesn't just attribute that success with great content.

It has just as much to do with the environment of education that he nurtures with his students. Today, Danny talks about the future of online courses, and the big 'Information vs. Education' divide he sees coming that will leave some online course builders wondering what happened. But for those who are prepared, the Teach and Grow Rich opportunity will be life-changing, not just for those who teach, but also for those who want to learn.

 

Key Points

At 4:00 - Danny talks about how we got to the point where online courses ended up costing way more than they are worth.

At 8:00 - With the 'great divide' happening between information and education, Danny talks about the future of online courses.

At 16:00 - Danny discusses the 2 Sigma problem regarding student performance, and how to solve that problem.

At 21:00 - Danny touches on how his Teach and Grow Rich opportunity confronts the problems with online education today.

At 24:00 - With major players like Lynda.com and Udemy, Danny explains how niche coursebuilders can prosper.

 

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Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

 

Sep 19, 2015

Ever wonder what Jeff Goins and Leonardo da Vinci have in common? Jeff calls it the Portfolio Life, and it's nothing so simple as where you invest your money. Instead, it's where you invest your money, your time, and your life.

Today Jeff and Danny talk about how the shift in the business world has freed us from the jobs of 'robots,' what that means for you and your future, and how to be your own 'patron.' This is the idea that your business can and should sustain your art, whatever your art may be.

Key Points

At 5:00 - Jeff blows the notion of long-term job security out of the water, and explains what is taking its place.

At 8:00 - Jeff explains what the new kind of mastery is, and it's NOT being a jack of all trades, nor is it being a factory 'robot.'

At 12:00 - A creative at heart, Jeff talks about the thought process he went through when he decided to be his OWN patron.

At 18:00 - Jeff discusses how the Portfolio Life goes far beyond the money, the job, and the economy; it has everything to do with life at home as well.

At 25:00 - Jeff gives his 'next steps' for anyone looking to begin living the Portfolio Life.

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Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Sep 8, 2015

If you're looking for shining examples of ethical online marketing, the last place you'd probably look is at the supplements industry. From cheap, ineffective ingredients to highly questionable messaging practices, it can be the worst of the worst.

Except for Buck Rizvi. Buck has what he calls the 'grandmother test.' If he wouldn't give one of his supplements to his mother or grandmother, or would market to them in a certain way, then his company, RealDose Nutrition, isn't allowed to do it either. And in addition to Buck's ethical marketing and product creation, he's also got some powerful advice for entrepreneurs: ABL. Aways be learning.

Key Points

At 2:00 - Buck recalls the revelation he had while working for a Fortune 500 company, and the knowledge that shaped his future.

At 6:00 - Buck talks about the mentality it took to launch and grow his supplement company to millions of dollars.

At 9:00 - While much of the online supplement industry is 'scuzzy,' Buck does things differently, and the simple litmus test for whether or not he creates a product, and how he markets it.

At 16:00 - Buck compares the supplement market to the fall of Chrystler's PT Cruiser, and how sub-par ingredients don't do the same thing for your body that the same quality ingredients do.

18:00 - If you remember nothing else, Buck wants you to remember this: ABL. Always Be Learning. If you have a business and don't do this, you don't deserve to have a business.

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Sep 1, 2015

Tracy Matthews is a renowned jewelry designer, but her biggest fans will tell you that's not why they love her. You see, the jewelry industry is very tight-lipped, and it's difficult to get help or information. Tracy had to figure it out herself, but she is now bucking that inhibitive trend.

Tracy co-founded the Flourish and Thrive Academy, where she and her partners teach new designers the ropes of the industry. And more importantly, she teaches them the business skills they need that will allow them to successfully sell their masterpieces. Tracy's audience goes beyond jewelry designers, and there's no doubt you'll find something useful if you are a designer.

Key Points

At 3:00 - In a time when the jewelry industry was only in the wholesale realm, Tracy bucked the trend.

At 6:00 - Tracy talks about the fundamental mistake she sees other designers make, that prevents them from growing their business.

At 12:00 - What happened when Tracy began selling her services as a consultant, and how she handled the fact that she had failed in her business.

At 14:00 - Tracy talks about launching her own online education company, and the funny part was she had no idea what she was doing. But there was one simple thing that put her ahead of the game.

At 20:00 - Tracy talks about the terrible oversight that jewelry designers face, where they're prepared for everything except the one thing they need the most, and it's also relevant for any type of designer.

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Aug 25, 2015

If we were to talk to your audience right now, and ask them to tell us about you in two sentences, would they be able to do it? If the answer is no, that means that you haven’t given them the words to say, and more importantly, to spread to others.

Today’s guest, Don Miller, had a moment just like that, and it was what sparked his creation of the Storybrand framework that has been used by companies like Pantene, Chick Fil A, and even the White House, to help them develop their brand through story.

Oh, and it doesn’t hurt that Don is a best-selling author who has spent countless hours as a student of story.

Key Points

At 4:00 - Ever wished a marketing strategy would just fall in your lap? The Storybrand Framework is built on how the human brain works, making that possible.

At 8:00 - Don talks about his 5 week retreat in a cabin in the woods, where he tore his way through a VHS library in his boxers, and how he figured out the Storybrand framework in his boxers.

At 12:00 - Don explains why positioning your brand as the hero of the story is the absolute best way to get your ideal customer to IGNORE you.

At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it.

At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it.

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Aug 18, 2015

If you're an educated professional with a strong skill set and a head full of best practices, that makes for great job security and a fulfilling career, right? Think again.

In Taylor Pearson's book, The End of Jobs, he talks about how this segment of the job market could possibly be shrinking significantly. Today, he and Danny discuss what could take its place, and if you're an entrepreneur at heart, you'll want to hear what they have to say.

 

Key Points

At 2:00 - Taylor laughs about how he built his empire from his parents' basement, and it has everything to do with apprenticeship.

At 6:00 - Taylor reveals how he thinks we've gone from the golden age of information, on to the new age of entrepreneurship.

At 9:00 - If you have a job that involves a defined role and good practices, you might be in for a surprise when your type of job disappears from the market.

At 14:30 - Danny and Taylor discuss the possibility of unemployment surging, which underpins his idea that entrepreneurship is safer, more profitable, and even more accessible today.

At 24:00 - Taylor shares the single best definition for entrepreneurship that he's ever heard.

 

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Aug 11, 2015

Being delusional isn’t necessarily a bad thing, or so says Randy Gage. It’s all about whether or not your delusions serve you. Picture a teenager sitting in a prison cell for robbery. Now imagine him telling himself he’d be a millionaire by age 35. Would you think he was delusional? And what if he accomplished it?

Today’s guest Randy Gage, did just that. He started out poor, landed in prison, lost everything he owned, and nearly died. But then he turned it all around, starting with his mindset. What Randy learned about the victim vs. victor mentality changed his life, and now he teaches it to others.

 

Key Points

At 2:10 - Randy talks about what landed him in prison at a young age, and how that same thing continued to ruin his life, to the point he considered suicide.

At 6:05 - Why the Law of Attraction can be utter crap, and the real solution to prosperity that goes beyond simple wishing.

At 13:00 - Randy's prosperity tipping point, and YOURS begins with one fraction of a percent toward the positive, and how to program yourself to get there.

At 17:40 - Randy and Danny discuss how it's not necessarily a bad thing to be a little bit delusional, if it serves you well.

At 24:00 - Why Randy expects success every day in everything, and why you should, too.

 

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Aug 4, 2015

Mitch Russo is no stranger to success in business, and most often, he done it from locations that might surprise you. From his spare bedroom to Machu Picchu, Mitch has devised and developed systems for creating ‘invisible organizations.’ He has recruited top talent from around the world, perfected a method of training them efficiently, explored what mindset a successful CEO needs, and he even wrote a book on the subject.

Today, Mitch and Danny talk about the concept of an ‘invisible organization,’ and how it’s within reach for just about everyone, whether you have a brick and mortar business, or are just starting out.

 

Key Points

 

At 1:00 - Mitch tells the story of a chance meeting with Chet Holms, how he built his sales force, and his eventual partnership with Tony Robbins.

 

At 5:50 - Mitch explains what an invisible organization is, and how he was able to run BBI from destinations like Machu Picchu.

 

At 9:40 - Mitch goes into detail about what's in his book, and how going invisible can happen for brick and mortar businesses.

 

At 14:20 - The heart of the invisible organization, Mitch says, is how you train your employees. The most important part is creating a learning management system that does the work for you.

 

At 23:10 - It might seem like learning management systems and working virtually could make employees feel isolated, but Mitch explains why that's not the case.

 

 

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

 

Jul 28, 2015

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and the author of the top PR blog, Spin Sucks.

But if you're wondering what an 'integrated marketing communication firm' actually is in relation to PR, you're not alone. Today Gini talks with Danny about how she's reimagining the often misunderstood industry of PR, and how you can apply her innovations to your own business.

 

Key Points

At 5:20 - Gini rips away the curtain about what the PR industry actually is, and what they do.

 

At 8:40 - The myth of separate silos for advertising, sales, brand, PR, etc., leads to a complete lack of vision and scale for the whole company.

At 10:40 - There might be fewer silos in small businesses, but they're just as devastating - sometimes even moreso - and why that is.

At 14:35 - Gini reveals how she started her company without a clear vision, and why that might not be such a bad thing.

At 18:00 - Gini's shocking business strategy change that cost her all but two of her clients, but ended up doubling her return shortly after.

 

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Jul 21, 2015

Srikumar S. Rao is a best-selling author, TED speaker, and former professor at many of the world's top business schools, including Columbia, Kellogg, the London Business School, and Berkley. But you might be a little surprised at the subject matter.

Today, Danny and Srikumar talk about the deeper questions of meaning, purpose, and happiness at work, and the conclusions might surprise you.

 

At 2:00 - Dr. Rao was very successful working on the film, 'Exorcist,' but explains why he ultimately left the industry.

At 4:45 - Srikumar talks about how the most successful people often believe they are not at all successful, and are, in fact, insecure.

At 8:00 - Dr. Rao asks one compelling, but simple question, that completely outlines the difference in motivations between those who are happy, and those who are not.

At 14:30 - Srikumar's work might seem a little out there to some, but he talks about his time teaching in some of the top business schools, and the reactions his students had to his teachings.

At 19:30 - Dr. Rao goes through two steps you can implement within 24 hours, and his own students often see immediate results.

 

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Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Jul 14, 2015

Annie Hyman Pratt, once known as the Bean Queen, grew her family's business, The Coffee Bean and Tea Leaf, from a small store chain to a celebrated national brand. Even with all that success, she learned a lot of hard lessons along the way. Today, Annie uses all she learned and helps other businesses who are undergoing large scale change, rapid growth, and reorginazation.

Today, Annie and Danny talk about the #1 thing that will sink a company, even if they have a perfect strategy.

Key Points

At 3:50 - Annie talks about what it was like having the company she grew from 7 stores to worldwide sold out from under her.

At 5:50 - Annie talks about the one thing that will sink a company, even if their strategy is perfect.

At 12:30 - All about how Annie learned the hard way that criticism and blame will not help accomplish goals. In fact they do just the opposite.

At 16:30 - Most problems start with owners and managers. Annie reveals her different approach to problems with employees, that begins with confronting your own fears, and sharing them.

At 26:20 - Annie shares her vision for the future of business, a better way that takes in to account that people make mistakes, but in embracing this, even greater things can be achieved.

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Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Jul 7, 2015

Ted McGrath is a coach to speakers and entrepreneurs, a performer, and an expert in the use and application of stories in business. But what makes him so unique in this? Because he takes the approach in marketing that we aren't all alike, that while we can relate to each other, we are all very different - and extraordinary - people. And it's this message we should share in our businesses.

Ted walks the walk and discusses his own difficult, and sometimes embarrassing, past, from his feelings of not being good enough, to almost dying after he discovered in his twenties that he was earning six figures.

Key Points

At :59 - Ted talks about what he actually does, which is more of a movement, and how he doesn't keep any parts of his life separated from that.

At 7:03 - Ted loves being center stage, but his feelings of inadequacy almost killed him, literally. He made six figures as a 20 year old, and that day he almost overdosed and died on the kitchen floor.

At 10:50 - When Ted started his one man show, part of it was having to talk with his family about all the deep and dark secrets he had held in for so long, before he laid it out on stage.

At 20:00 - Ted talks about the origin of the one man show, and how putting the most difficult parts of his life on display helps his audience realize and share their own stories.

At 24:00 - Ted drills down to the core of his message: that while we may have things in common, we're all extremely different. And that should be carried over to marketing.

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Jun 30, 2015

Ryan Levesque is the author of the best-selling book Ask, and creator of the Ask Formula, one of the most important paradigm shifts to influence online marketing in the last decade. That's impressive in and of itself, but Ryan is also a truly self-made man. He has found himself starting from nothing more than once in his life, and has ingeniously reimagined himself and his circumstances to rise to the top time and time again.

From paying his own way through Brown, to Scrabble tile jewelry, the great success of Ask, and everything in between, Ryan is truly an inspiration.

Key Points

At 2:44 - Mitch talks through the life cycle of the market online, starting with the iconic 'publishing button,' and how it's become something very different these days.

At 5:47 - While everyone agrees that the cream rises to the top, Mitch goes into why he thinks that now is still a fantastic time for indie publishers to make their mark.

At 12:46 - Mitch talks about what he thinks would happen if he were to have just now started his blog, and contrasts that with the wild success of others who are newer to the online realm.

At 18:46 - Danny and Mitch discuss Seth Godin's book, 'The Dip,' and talk about how to know the difference between a dip, and a dead end.

At 25:18 - Exit strategies, what Billy Idol and Mitch Joel have in common, and how lunacy could easily factor in.

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Jun 23, 2015

Charles H. Green is the co-author of the well known book, The Trusted Advisor, and founder and CEO of Trusted Advisor Associates. He's taught for Kellogg and Columbia business schools and written for the Harvard Business Review, American Laywer, and the CPA Journal. He also write the blog, TrustMatters.

Charles is bringing a revolutionary idea to business, a sense of trust that extends not only to customers, but also to employees. In today's podcast, Danny and Charles talk reciprocity, how being trustworthy isn't enough, staying personal while scaling, and much more.

 

 

Key Points

At 2:45 - Charles explains what trust actually IS, and it's more than most people realize. This definition of trust is the foundation for businesses and trustworthiness.

 

At 4:40 - Charles addresses the topic of trust in business, and how they're focusing on the wrong problem.

 

At 11:00 - Charles tells the story of how being personal with people can establish business relationships that are much more lasting.

 

At 13:26 - Danny and Charles talk about trust and scale, and Charles dispells a common myth about the personal touch taking too much time.

 

At 18:23 - Charles talks about how trust extends not just to customers, but also to employees, in building a very flexible company that can scale well.

 

 

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Jun 16, 2015

Tad Hargrave has made a career of teaching business skills to the people who are on a mission to change the world – which is hard, because they're the same people who tend to be most resistant to the concept of business! Tad manages to walk the line gracefully through his work at Marketing For Hippies, with an incisive sensitivity that I know you'll appreciate. On today's show, we dig into the deep meaning of what sales is really about, and reach some surprising conclusions.

Key Points

At 3:04 - Tad discusses why there's no way to strike a balance between posturing and collapsing, and how doing to creates an ineffective, muddy middle.

At 7:00 - Danny and Tad talk about how integrity can slip when cash flow is low, and what to do about it.

At 13:10 - Danny explains his alternative to the zero-sum mentality, and Tad follows up with the idea of shuffling value around.

At 16:10 - Tad talks about niches that can't afford to pay, sustainability, and how a different business model might be in order.

At 19:40 - Tad and Danny discuss sustainability that goes beyond one's on business and marketing, and asks the question, 'what would happen if everyone took this tactic?'

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Jun 9, 2015

In making the very first episode of Business Reimagined, I interviewed 19 other Firepole team members. While the best is included in episode 00, I've gathered the FUNNIEST stuff right here, for your enjoyment.

Don't forget to check out episodes 01 and 02 for interviews with Sean Platt and Mitch Joel!

We'd love if you take a moment and subscribe and leave a review. Each week, we'll mention a reviewer and share what he or she had to say!

Jun 9, 2015

Sean Platt is a pioneer and innovator in the business of fiction. He has a proven track record of doing what's never been done before, and with great success. He ran the second most successful fiction project in KickStarter history, and proved that fast writing can be good writing when he and his partner wrote a book in 30 days, live in front of 1,000 people. That's just part of it.

Today, Sean talks about what's to come, both for him and for the fiction industry at large.

Key Points

At 5:03 - Even though they had great success with serials, Sean talks about why they've stepped away from them, and why other authors should look for another strategy.

At 6:40 - Sean talks about one of his reimaginations that earns them the name 'hack writers,' but explains why that's not the case at all.

At 14:00 - Sean talks about the concept of Open Source Fiction as yet another reimagination in fiction.

At 16:10 - Subscriptions are becoming more common, and Sean has found a way to integrate it into his publishing company, but do it in a way that provides enormous value to his readers.

At 19:20 - Sean's final reimagination that includes world class narration, and a new model that could be very disruptive to the publishing industry.

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Jun 9, 2015

Mitch Joel is one of the leading voices in digital media. He is the host of the Six Pixels of Separation podcast, author of 2 bestselling books and co-founder of Twist Image, the leading Canadian marketing agency that was acquired last year by the largest agency conglomerate in the world to form a global agency called Mirum, where Mitch serves as president.

On today's show, Mitch and Danny explore some of the most important existential questions that modern, online entrepreneurs have to struggle with and come to some inspiring and insightful conclusions.

Key Points

At 2:44 - Mitch talks through the life cycle of the market online, starting with the iconic 'publishing button,' and how it's become something very different these days.

At 5:47 - While everyone agrees that the cream rises to the top, Mitch goes into why he thinks that now is still a fantastic time for indie publishers to make their mark.

At 12:46 - Mitch talks about what he thinks would happen if he were to have just now started his blog, and contrasts that with the wild success of others who are newer to the online realm.

At 18:46 - Danny and Mitch discuss Seth Godin's book, 'The Dip,' and talk about how to know the difference between a dip, and a dead end.

At 25:18 - Seth Godin's book, 'The Dip,' and what Billy Idol and Mitch Joel have in common, and how lunacy could easily factor in.

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

May 26, 2015

I can't tell you how thrilled I am about today's podcast. Not only is it the inaugural episode of our brand new podcast, Business Reimagined, but it's also very close to my heart. For this podcast, I interviewed every single one of my team members, and with their help, we tell the story of how we found Firepole Marketing, and what it's been like working with Danny, and each other.

I think you'll find the unique culture of Firepole to be very inspiring, and hopefully you'll get some insight into what works for us, and what can also work for you.

And don't forget to check out the hilarious blooper reel I put together for you. You'll find it in iTunes, so take a moment to subscribe while you're there!

Key Points

At 1:40 - The team is made up of people from around the world, with diverse backgrounds, but for most of us, we came to Firepole for the same reasons.

At 8:14 - Team members share their experiences applying for and being hired, and whether or not the staff lived up to expectations.

At 13:57 - Team members talk about their relationships with their students, and how much it really means.

At 17:02 - Firepole doesn't just expect their students to learn, the opportunitiy and expectation is also part of the team culture.

At 19:30 - Firepole team members give their best advice to students and entrepreneurs based on what they've learned and experienced as part of the team.

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

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