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Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.
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Jun 7, 2016

What if you could write a book without writing it? We’re not talking about ghost writing or word mills. This book would be your voice, your expertise, and exactly what you would have written if you had the time to sit down and write it.

Think it’s too good to be true?

Today’s guest, Tucker Max, has developed a process he calls Book In A Box, and he’s had incredible success helping busy entrepreneurs and thought leaders write books. While the name Book In A Box might sound like a gimmick, his process is far from it. Tucker also talks about:

  • The 3 questions you should ask yourself before you write a book or create a product
  • The exact process for writing a book without writing it
  • Where to get your *FREE* copy of the Book In A Box method if you prefer to do-it-yourself, but want to take advantage of the process

If you’ve ever wanted to write a book but didn’t know where to start, or you want to write a book without writing it to solidify your authority in your field, you don’t want to miss this episode.

Key Points:

At 4:00 – Tucker talks about some of the greatest thinkers we still refer to today, and how they didn’t write any of it down themselves.

At 8:00 – Danny and Tucker discuss the major differences between the Book In A Box method and traditional ghostwriting.

At 13:00 – Tucker explains the critical difference between thinking and writing, and what that means for people who have enough knowledge to fill a book, but might lack the time to write it themselves.

At 19:00 – Tucker gives his three step process for positioning yourself and your business, so that you achieve the outcomes you want with your book.

At 24:00 – Danny and Tucker discuss the stigma around writing without writing, and why that skepticism is unfounded.  

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