As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding.
Do you know the difference between marketing and branding?
Glen T. Campbell does, and on today’s Business Reimagined, he explains why he believes that ‘marketing’ has become a dirty word, and why great branding is what will give you an advantage over everyone else. Glen has been honing his skills for nearly 3 decades with some of the top marketing agencies across the globe, and now works directly with leaders.
You’ve GOT to hear his 3 step process to create a winning brand, and it starts with you, the CEO or entrepreneur: Understanding, Pulse, and Connection. Glen talks about how these 3 things will filter out through your organization, and into the minds and hearts of your audience.
If you’re sick of false marketing and want to create something meaningful, you’re going to LOVE today’s episode with Glen T. Campbell.
At 4:00 – Glen shares his 3 step process that starts with the leader or entrepreneur: Understanding, Pulse, and Connection.
At 8:00 – Glen explains what happens to a brand when all three things are achieved, and gives some real-life examples of companies that exhibit top-notch branding, including the owner of a small chain of butchers, led by Ray the Butcher.
At 14:00 – Danny asks a very pointed question: Is Walmart a brand? Glen gives his surprising answer that reached back to the genesis of the company and its original vision.
At 17:00 – Glen explains exactly what he means when he says ‘brand,’ and what happens when a company starts with a great brand and loses it.
At 25:00 – Sometimes business owners don’t have time to build a brand before they make money, and Glen sets those concerns to rest. He explains how brand is built not just through communication and marketing, but also with every transaction a business makes.
Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today.
Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make that the others don’t. He explains that client and customer relationships aren’t the only ones that matter.
Finally, would you DARE show your employees your financials? Bo says you should, but he lays an even more important groundwork for creating the type of company culture where everyone cares because they have a stake in the company’s success.
If you believe it’s better to be great than to be big and that there are more important things than maximizing revenue, you’ll love this episode of Business Reimagined.
At 5:30 – Bo talks about the defining differences between companies that choose to be great instead of big and those who don’t, and what he means when he says a company has ‘mojo.’
At 9:00 – According to Bo, you DO have a choice in what kind of business you want to run, and there are consequences to pollution and cheating your customers. You can’t blame it on business.
At 11:00 – Bo addresses the trade-off between great and big, and whether you have to choose one or the other to succeed.
At 16:00 – Company culture is a relatively new idea, and Bo talks about working with one of the shaping forces behind open-book businesses.
At 20:00 – Bo reflects on the impact of his career on entrepreneurship, and whether or not he thinks he’s really done the heavy lifting or not.
Think about the last time you went in for a job interview or a meeting with a potential client. What was your frame of mind? It probably had nothing to do with the sense of creating an extraordinary life. In fact, most people think the same thing.
“Oh please, pick me! Pick me!”
But what if you went in with the confidence that you had something valuable to offer, and the interview was as much for you as it is for them? Then, if you landed that job, what if you weren’t afraid to ask presumptuous questions of someone way above you on the hierarchical ladder? Would you have the guts to ask for a quarterly dinner alone with the CEO?
Today’s guest, Stever Robbins, has a lot to say about happiness and success, and it comes straight from his research into the lives of Harvard Business School and MIT graduates. In fact, as a HBS graduate himself, Stever has been an executive coach for many years, helping his clients understand how to live an extraordinary life, and it all comes back to daring to do what you think you shouldn’t.
Do you want to realize how much value you really have, and your potential to live an extraordinary life? Then you don’t want to miss today’s episode.
At 4:00 – Stever talks about his experiences he had interviewing his fellow HBS grads, and asking them if they had an interesting, satisfying, happy life. He also talks about the two kinds of happiness.
At 10:00 – Stever explains that entrepreneurs don’t necessarily have more control of their destinies than corporate employees. In fact, corporate employees just pretend they don’t have control, but they really do, if they have the guts to seize it.
At 15:00 – Want to know how to talk with your CEO and know how to contribute? Stever explains how to catch the attention of higher ups – and even high profile clients – by asking great questions and doing the legwork they don’t have time to do.
At 21:00 – Danny and Stever discuss the important of learning how to learn, and understanding what is good content.
At 24:00 – Stever gives listeners three concrete actions they can take today to live a more extraordinary life.
When you think of the term strategic philanthropy, one company comes to mind: Tom’s Shoes. You’d be hard pressed to find someone who hasn’t heard of them. For every pair of shoes someone buys from them, they send another pair to a developing country. That strategy, do good to make money, has made them incredibly successful.
Today’s guest is Tom Matzen, and in this episode, he explains exactly what strategic philanthropy is, how your customers will thank you for raising prices, and a simple formula any company, from start up to corporation, can use to do good and make more money – ethically.
Today’s episode is a little longer than normal, but it’s one you’ll want to come back to more than once.
At 3:00 – Tom describes the difference between a small business owner and an entrepreneur.
At 8:00 – It was a poor review from a customer Tom helped to increase her sales by 50% that finally made him realize that he wasn’t truly meeting all of his clients’ needs.
At 12:00 – Tom dives into what strategic philanthropy is, and how to pick a great cause to support that makes sense for you and your customer.
At 20:00 – Tom describes the formula any company can use to do good and make more money in an ethical and sustainable way.
At 26:00 – Tom shares his vision of how it’s up to business to save the world, not government.
At 33:00 – Tom explains how a company can use a simple formula to ensure they are sustainable as they work toward their good cause.
Productivity is something every single entrepreneur, and aspiring entrepreneur, struggles with. Whether it’s finding time to keep your business running smoothly, or finding time to launch your business while you have a day job, people are looking for a magic bullet.
While there isn’t a way to make all your work disappear, there IS a way to make sure it gets done, whether or not you’re the one doing it.
Today’s guest, Ari Meisel, is a productivity and automation master. Using what he learned through taking back his life and health from Crohn’s disease, he put together a system that revolutionized the way he did business. While he may seem super-human, he’s got just as many hours in a day as the rest of us. He just uses them more wisely.
Plus, he designed an awesome app to tell you when you’re most productive, to make the best of your own hours.
Find out how supercharge your own productivity on today’s Business Reimagined.
At 6:00 – Ari talks about the two key points of the system he created. First is the 80/20 rule, and second, the external brain, which is a system you use to capture your best ideas and organize them. You might have heard of these ideas, but Ari talks about how to automate and outsource them.
At 8:00 – Ari talks about his ‘Less Doing Peak Time’ app that measures your productivity with a simple tap test, and what you should be doing with your peak time. Hint: It’s not the things you don’t like doing!
At 16:00 – Ever wonder how to take your first step into mindfulness meditation, and what it even has to do with productivity? Ari give you a great starting point and the reasoning behind it.
At 18:00 – Hiring staff can be expensive, and Ari addresses which services and tools are available – many of them FREE – to get you to a place where you’re spending more time doing what you love.
At 20:00 - Ari talks about how much time you can actually save using his system, and gives several key points about his book, and how he wrote it.