Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.
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Business Reimagined with Danny Iny | The Mirasee Podcast




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Now displaying: July, 2016
Jul 26, 2016

For any business, profit is like oxygen. You can’t live long without it. It's also the key to building real wealth. If your accountant doesn't understand that, he could have you spending a dollar to save 40 cents. What kind of accounting is that?

The kind that will strangle your company’s profitability and growth.

Today’s guest, Greg Crabtree, is a new type of accountant. After working with hundreds of entrepreneurs, he provides his clients with something that few other CPA’s even bother with: sweeping insight into the numbers businesses can APPLY to make business decisions. This shouldn’t be revolutionary, but in today’s financially illiterate world, it is. Discover:

  • The simple numbers successful entrepreneurs use to make decisions that accountants don’t even consider
  • Why writing a big check to the IRS means you’re creating wealth
  • Why 10% is the new ‘break even’ businesses should be aiming for
  • The app to help you make your business accounting simple

If your accountant is AFRAID of you making a profit, you NEED to hear this episode with Greg Crabtree, CPA.


At 3:30 – Greg explains why it’s a terrible idea to spend away your profits at the end of the year to ‘save’ on taxes.

At 7:00 – Danny and Greg discuss behavioral economics and how Greg uses it to help entrepreneurs be more profitable.

At 13:00 – Greg shares the numbers he looks at every day, every week, and annually. Businesses can follow this same mentality to be more aware of how they’re doing.

At 20:00 – Danny and Greg discuss how the framework can help seasonal and cyclical businesses manage their accounting.

At 24:00 – Greg talks about the new app that will allow you to bucket your accounting data and create ‘simple numbers’ reports to help you make business decisions.

Jul 19, 2016

Having a ‘satisfied’ customer isn’t enough these days. How many people switch phone and TV plans every year or two to get the better deal, regardless of how satisfied they are? What you need to do is create ‘lifers,’ and one of the best ways to do that is through surveys.

Yes, I said surveys. But just ‘asking’ isn’t enough.

Today’s guest, Dr. Matt Champagne, is an industrial organizational psychologist. He has been helping businesses create better surveys for over a decade. And according to him, most of us have been doing it very wrong. Discover:

  • The one thing you can do to make your surveys matter to customers
  • How to ask the right questions to get the answers you actually need
  • 3 of the biggest mistakes businesses make when creating surveys
  • Why the ‘autopsy approach’ should be left for dead

If you’re a business owner who wants to create life-long fans instead of satisfied customers, you don’t want to miss this episode with Matt Champagne, Ph. D.



At 4:00 – Matt talks about what the ‘autopsy approach’ is, and the biggest mistakes businesses make when creating surveys.

At 8:00 – Matt explains his principles of psychology, and shows how social media would fail if we treated it like we treat our surveys.

At 11:00 – According to Matt, surveys are key to earning lifelong customers, and he explains the why and how. He also explains why ‘asking’ is the complete wrong approach.

At 18:00 – Matt explains why he doesn’t use the ‘satisfied customer’ approach, and the surprising way to make your customers happy through surveys.

At 22:00 – Matt sums up what makes a great survey, and the short list of what you need to do to create it.

Jul 12, 2016

We’ve got a lot of phrases that capture the essence of ego. We say ‘she’s got a big head,’ or ‘he thinks the world revolves around him.’ There’s my personal favorite, one I often heard my grandfather say, ‘he’s getting too big for his britches.’

But as entrepreneurs, don’t we need ego to do the improbable, or is confidence enough?

Today’s guest, Ryan Holiday, admits to struggling with ego, and according to him, that’s exactly why he wrote his latest book, Ego is the Enemy. In this episode you’ll discover:

  • The heart wrenching story of an author who committed suicide after a book rejection, only to have it go on to win the Pulitzer Prize posthumously
  • The distinction between ego and confidence
  • Why it’s impossible to be ego-less and what humility REALLY means
  • Why turning your life into a story can destroy your future

Whether you struggle with ego or pride yourself on your humility, this is an episode you don’t want to miss.



At 3:50 – Ryan explains why humility doesn’t always get you want you want, and where your focus should be instead.

At 12:00 – Danny and Ryan discuss celebrating personal wins without allowing yourself to be caught up in your own greatness.

At 16:00 – Ryan explains the difference between ego and confidence, and why you shouldn’t take credit for things that helped you succeed.

At 20:00 – Ryan gives his thoughts on the whole idea of ‘fake it till you make it,’ and how it feeds the ego in a very unhealthy way.

At 23:00 – Danny and Ryan discuss the ‘narrative fallacy’ in regards to the story you tell yourself and others about your life, and how it can be destructive to your success.

Jul 5, 2016

You’ve heard of the Law of Attraction, and it’s all about the mindset. But how often have YOU heard of someone wishing good things into his life successfully? Anyone who claims they have is probably pulling your leg. Here’s the truth: mindset is only part of it.

There are 2 other important components that make the Law of Attraction really attract success into your life!

Today’s guest, John Assaraf, is founder and CEO of NeuroGym, and a best-selling author who has appeared on most major TV programs like Larry King Live, was featured in ‘The Secret’ documentary. John and Danny discuss the two things that must follow the right mindset if you want to succeed. Also, discover:

  • John’s shocking start in life that almost left him dead
  • The 3 things you need to have to make the Law of Attraction work
  • The strange way our brains work, and how to use them differently
  • What causes Harvard grads to fail at life and success

John’s life went from a one-way ticket to jail to a juggernaut of success based on what he’s sharing on today’s episode of Business Reimagined. Before you dismiss the power of positive thought, see what John has to say about it.


Key Points:

At 3:00 – John talks about ‘true north,’ and how he lets this simple concept guide his life and his decisions.

At 9:00 – There are a lot of mental training, positive thinking gurus, etc., and John explains what they leave out, and why NeuroGym is very different.

At 13:00 – John explains how his process is more like using an owner’s manual to the most powerful organ we have, our brain.

At 17:00 – John explains the difference between fear of actual things versus fear of the feelings associated with them, and how to break the cycle for things like public speaking.

At 20:00 – There is a time when fear is acceptable, and there’s a time it isn’t. John explains the distinction that will change the way you look at what scares you.