Ryan Levesque is the author of the best-selling book Ask, and creator of the Ask Formula, one of the most important paradigm shifts to influence online marketing in the last decade. That's impressive in and of itself, but Ryan is also a truly self-made man. He has found himself starting from nothing more than once in his life, and has ingeniously reimagined himself and his circumstances to rise to the top time and time again.
From paying his own way through Brown, to Scrabble tile jewelry, the great success of Ask, and everything in between, Ryan is truly an inspiration.
At 2:44 - Mitch talks through the life cycle of the market online, starting with the iconic 'publishing button,' and how it's become something very different these days.
At 5:47 - While everyone agrees that the cream rises to the top, Mitch goes into why he thinks that now is still a fantastic time for indie publishers to make their mark.
At 12:46 - Mitch talks about what he thinks would happen if he were to have just now started his blog, and contrasts that with the wild success of others who are newer to the online realm.
At 18:46 - Danny and Mitch discuss Seth Godin's book, 'The Dip,' and talk about how to know the difference between a dip, and a dead end.
At 25:18 - Exit strategies, what Billy Idol and Mitch Joel have in common, and how lunacy could easily factor in.
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Charles H. Green is the co-author of the well known book, The Trusted Advisor, and founder and CEO of Trusted Advisor Associates. He's taught for Kellogg and Columbia business schools and written for the Harvard Business Review, American Laywer, and the CPA Journal. He also write the blog, TrustMatters.
Charles is bringing a revolutionary idea to business, a sense of trust that extends not only to customers, but also to employees. In today's podcast, Danny and Charles talk reciprocity, how being trustworthy isn't enough, staying personal while scaling, and much more.
Key Points
At 2:45 - Charles explains what trust actually IS, and it's more than most people realize. This definition of trust is the foundation for businesses and trustworthiness.
At 4:40 - Charles addresses the topic of trust in business, and how they're focusing on the wrong problem.
At 11:00 - Charles tells the story of how being personal with people can establish business relationships that are much more lasting.
At 13:26 - Danny and Charles talk about trust and scale, and Charles dispells a common myth about the personal touch taking too much time.
At 18:23 - Charles talks about how trust extends not just to customers, but also to employees, in building a very flexible company that can scale well.
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Tad Hargrave has made a career of teaching business skills to the people who are on a mission to change the world – which is hard, because they're the same people who tend to be most resistant to the concept of business! Tad manages to walk the line gracefully through his work at Marketing For Hippies, with an incisive sensitivity that I know you'll appreciate. On today's show, we dig into the deep meaning of what sales is really about, and reach some surprising conclusions.
At 3:04 - Tad discusses why there's no way to strike a balance between posturing and collapsing, and how doing to creates an ineffective, muddy middle.
At 7:00 - Danny and Tad talk about how integrity can slip when cash flow is low, and what to do about it.
At 13:10 - Danny explains his alternative to the zero-sum mentality, and Tad follows up with the idea of shuffling value around.
At 16:10 - Tad talks about niches that can't afford to pay, sustainability, and how a different business model might be in order.
At 19:40 - Tad and Danny discuss sustainability that goes beyond one's on business and marketing, and asks the question, 'what would happen if everyone took this tactic?'
When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!
In making the very first episode of Business Reimagined, I interviewed 19 other Firepole team members. While the best is included in episode 00, I've gathered the FUNNIEST stuff right here, for your enjoyment.
Don't forget to check out episodes 01 and 02 for interviews with Sean Platt and Mitch Joel!
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Sean Platt is a pioneer and innovator in the business of fiction. He has a proven track record of doing what's never been done before, and with great success. He ran the second most successful fiction project in KickStarter history, and proved that fast writing can be good writing when he and his partner wrote a book in 30 days, live in front of 1,000 people. That's just part of it.
Today, Sean talks about what's to come, both for him and for the fiction industry at large.
At 5:03 - Even though they had great success with serials, Sean talks about why they've stepped away from them, and why other authors should look for another strategy.
At 6:40 - Sean talks about one of his reimaginations that earns them the name 'hack writers,' but explains why that's not the case at all.
At 14:00 - Sean talks about the concept of Open Source Fiction as yet another reimagination in fiction.
At 16:10 - Subscriptions are becoming more common, and Sean has found a way to integrate it into his publishing company, but do it in a way that provides enormous value to his readers.
At 19:20 - Sean's final reimagination that includes world class narration, and a new model that could be very disruptive to the publishing industry.
Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)
When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!
Mitch Joel is one of the leading voices in digital media. He is the host of the Six Pixels of Separation podcast, author of 2 bestselling books and co-founder of Twist Image, the leading Canadian marketing agency that was acquired last year by the largest agency conglomerate in the world to form a global agency called Mirum, where Mitch serves as president.
On today's show, Mitch and Danny explore some of the most important existential questions that modern, online entrepreneurs have to struggle with and come to some inspiring and insightful conclusions.
At 2:44 - Mitch talks through the life cycle of the market online, starting with the iconic 'publishing button,' and how it's become something very different these days.
At 5:47 - While everyone agrees that the cream rises to the top, Mitch goes into why he thinks that now is still a fantastic time for indie publishers to make their mark.
At 12:46 - Mitch talks about what he thinks would happen if he were to have just now started his blog, and contrasts that with the wild success of others who are newer to the online realm.
At 18:46 - Danny and Mitch discuss Seth Godin's book, 'The Dip,' and talk about how to know the difference between a dip, and a dead end.
At 25:18 - Seth Godin's book, 'The Dip,' and what Billy Idol and Mitch Joel have in common, and how lunacy could easily factor in.
Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)
When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!