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Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.
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Now displaying: August, 2015
Aug 25, 2015

If we were to talk to your audience right now, and ask them to tell us about you in two sentences, would they be able to do it? If the answer is no, that means that you haven’t given them the words to say, and more importantly, to spread to others.

Today’s guest, Don Miller, had a moment just like that, and it was what sparked his creation of the Storybrand framework that has been used by companies like Pantene, Chick Fil A, and even the White House, to help them develop their brand through story.

Oh, and it doesn’t hurt that Don is a best-selling author who has spent countless hours as a student of story.

Key Points

At 4:00 - Ever wished a marketing strategy would just fall in your lap? The Storybrand Framework is built on how the human brain works, making that possible.

At 8:00 - Don talks about his 5 week retreat in a cabin in the woods, where he tore his way through a VHS library in his boxers, and how he figured out the Storybrand framework in his boxers.

At 12:00 - Don explains why positioning your brand as the hero of the story is the absolute best way to get your ideal customer to IGNORE you.

At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it.

At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it.

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Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Aug 18, 2015

If you're an educated professional with a strong skill set and a head full of best practices, that makes for great job security and a fulfilling career, right? Think again.

In Taylor Pearson's book, The End of Jobs, he talks about how this segment of the job market could possibly be shrinking significantly. Today, he and Danny discuss what could take its place, and if you're an entrepreneur at heart, you'll want to hear what they have to say.

 

Key Points

At 2:00 - Taylor laughs about how he built his empire from his parents' basement, and it has everything to do with apprenticeship.

At 6:00 - Taylor reveals how he thinks we've gone from the golden age of information, on to the new age of entrepreneurship.

At 9:00 - If you have a job that involves a defined role and good practices, you might be in for a surprise when your type of job disappears from the market.

At 14:30 - Danny and Taylor discuss the possibility of unemployment surging, which underpins his idea that entrepreneurship is safer, more profitable, and even more accessible today.

At 24:00 - Taylor shares the single best definition for entrepreneurship that he's ever heard.

 

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Aug 11, 2015

Being delusional isn’t necessarily a bad thing, or so says Randy Gage. It’s all about whether or not your delusions serve you. Picture a teenager sitting in a prison cell for robbery. Now imagine him telling himself he’d be a millionaire by age 35. Would you think he was delusional? And what if he accomplished it?

Today’s guest Randy Gage, did just that. He started out poor, landed in prison, lost everything he owned, and nearly died. But then he turned it all around, starting with his mindset. What Randy learned about the victim vs. victor mentality changed his life, and now he teaches it to others.

 

Key Points

At 2:10 - Randy talks about what landed him in prison at a young age, and how that same thing continued to ruin his life, to the point he considered suicide.

At 6:05 - Why the Law of Attraction can be utter crap, and the real solution to prosperity that goes beyond simple wishing.

At 13:00 - Randy's prosperity tipping point, and YOURS begins with one fraction of a percent toward the positive, and how to program yourself to get there.

At 17:40 - Randy and Danny discuss how it's not necessarily a bad thing to be a little bit delusional, if it serves you well.

At 24:00 - Why Randy expects success every day in everything, and why you should, too.

 

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

 

Aug 4, 2015

Mitch Russo is no stranger to success in business, and most often, he done it from locations that might surprise you. From his spare bedroom to Machu Picchu, Mitch has devised and developed systems for creating ‘invisible organizations.’ He has recruited top talent from around the world, perfected a method of training them efficiently, explored what mindset a successful CEO needs, and he even wrote a book on the subject.

Today, Mitch and Danny talk about the concept of an ‘invisible organization,’ and how it’s within reach for just about everyone, whether you have a brick and mortar business, or are just starting out.

 

Key Points

 

At 1:00 - Mitch tells the story of a chance meeting with Chet Holms, how he built his sales force, and his eventual partnership with Tony Robbins.

 

At 5:50 - Mitch explains what an invisible organization is, and how he was able to run BBI from destinations like Machu Picchu.

 

At 9:40 - Mitch goes into detail about what's in his book, and how going invisible can happen for brick and mortar businesses.

 

At 14:20 - The heart of the invisible organization, Mitch says, is how you train your employees. The most important part is creating a learning management system that does the work for you.

 

At 23:10 - It might seem like learning management systems and working virtually could make employees feel isolated, but Mitch explains why that's not the case.

 

 

Enjoying the podcast? Help us spread the word!

 

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

 

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

 

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