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Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.
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Sep 1, 2015

Tracy Matthews is a renowned jewelry designer, but her biggest fans will tell you that's not why they love her. You see, the jewelry industry is very tight-lipped, and it's difficult to get help or information. Tracy had to figure it out herself, but she is now bucking that inhibitive trend.

Tracy co-founded the Flourish and Thrive Academy, where she and her partners teach new designers the ropes of the industry. And more importantly, she teaches them the business skills they need that will allow them to successfully sell their masterpieces. Tracy's audience goes beyond jewelry designers, and there's no doubt you'll find something useful if you are a designer.

Key Points

At 3:00 - In a time when the jewelry industry was only in the wholesale realm, Tracy bucked the trend.

At 6:00 - Tracy talks about the fundamental mistake she sees other designers make, that prevents them from growing their business.

At 12:00 - What happened when Tracy began selling her services as a consultant, and how she handled the fact that she had failed in her business.

At 14:00 - Tracy talks about launching her own online education company, and the funny part was she had no idea what she was doing. But there was one simple thing that put her ahead of the game.

At 20:00 - Tracy talks about the terrible oversight that jewelry designers face, where they're prepared for everything except the one thing they need the most, and it's also relevant for any type of designer.

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